BUCKEYE V.A.

Archive for the ‘Article Marketing’ Category

The Author Box/Bio area of an article is an extremely important part of your article (besides the title) and to your article marketing campaign.  Are you creative with your bio or do you use the same one for every article you write?

3 Tips for Your Bio Area:

1. Use a targeted keyword phrases in your Bio paragraph. What keyword phrase is your readers using to find what you offer?
2. Add your “Call to Action”- tell your reader what you want them to do next. Do you want them to signup for a give-a-way? Do you want them to signup for an upcoming event?
3. Link to your opt-in page where you can capture their email and offer a freebie. Don’t link to your home page for every article.

An example of a Bio using these 3 tips could read like this:

Stephanie Fish, owner of Buckeye V.A. serves the needs of online entrepreneurs by offering (keyword phrase–>)publicity virtual assistant services. (call to action–>) Sign-up for my free ezine to learn more about outsourcing your article marketing tasks by visiting (link to signup box–>)Buckeye V.A. or schedule your free 30 minute consultation.

If I had a specific optin page I would have linked directly to that.

To Your Success!

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Stephanie Fish, owner of Buckeye V.A., handles many online marketing tasks for busy women entrepreneurs, like you!

Need to learn how and what to outsource specifically? Try Outsource Weekly

Twitter: @buckeyeva

Facebook: Buckeye V.A.

Don’t rely on articles alone for SEO results. Make adjustments to your website:

• homepage
• meta tags
• add fresh content
• try out PPC
• be and seek, guest bloggers
• add your social networking and bookmarking plugins
• add a video
• use your tags

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Stephanie Fish, owner of Buckeye V.A., handles many online marketing tasks for busy women entrepreneurs, like you!

Need to learn how and what to outsource specifically? Try Outsource Weekly

Twitter: @buckeyeva

Facebook: Buckeye V.A.

Did you know that regularly submitting an educational article, using the keywords that your clients are using, can benefit your website?

Here are 10 benefits of article marketing for website owners:

1. SEO benefits of links with related content
2. Visitors from the article will be targeted traffic
3. Overtime builds recurring traffic as people continue to visit
4. You become an established name..the “go-to person”
5. Higher rankings on the search engines by utilizing specific keywords in your title, 1st paragraph and tags
6. Places you as an authority website and resource for your topic
7. It’s budget friendly
8. Powerful one way links since you don’t have to give a reciprocal link back
9. Possible permanently placed linkbacks
10. Viral marketing campaign as your articles are distributed and “liked” in  social media networks

So there you have it, 10 benefits of regularly marketing your business using articles.

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Stephanie Fish, owner of Buckeye V.A., handles many online marketing tasks for busy women entrepreneurs, like you!

Need to learn how and what to outsource specifically? Try Outsource Weekly

Twitter: @buckeyeva

Facebook: Buckeye V.A.

Quick tips list for today’s post! I’m not a natural-born writer by any means, but I know it’s important for marketing my business. Here are some tips that I have recently started following and I wanted to share them with you!

• Write what you know best
• Don’t over use jargon or words that might confuse your readers, especially if they are new to the topic you are writing about
• Use action verbs and be direct
• Don’t generalize, get to the point and make it as specific as possible
• Give an example or tell a story
• Watch the length, if it’s too long you’ll loose your reader
• Use shorter paragraphs, of like 3-4 sentences
• Use bullets or images (if appropriate) this helps break up the article and makes it a faster read
• Make your reason for writing very clear-from beginning to end

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Stephanie Fish, owner of Buckeye V.A., handles article and press release submissions, keyword research and interview scheduling  for busy women entrepreneurs, like you!

Need to learn how and what to outsource specifically? Try Outsource Weekly

Twitter: @buckeyeva

Facebook: Buckeye V.A.

Establishing yourself as the expert takes time, I’m sure you already know this

By consistently writing on your topic, you will draw in the clients your target market. I heard that it takes your potential clients to see your message 7 times before they make a decision!

Having a strategy for creating great content that will help you establish an expert status is a very important task that needs to be considered before submitting your next article. To make the most of your article marketing efforts, I’ve given you a list of ideas.

10 ideas to help you with your expert status:

1. Write your about your topic weekly.
2. Publish it on your website first.
3. Submit to article directories.
4. Use it in your newsletter.
5. Place the direct link to your newest or most important blog post, in your forum signature.
6. Create a Squidoo Lens (place link in your Bio!)
7. Write a Press Release
8. Leave a great comment on blogs that are related to your topic.
9. Check your WordPress plugins, make sure you have the “addthis” or something similar.
10. Talk about your business solutions on podcast/radio shows  that are geared towards your target market.

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Stephanie Fish, owner of Buckeye V.A., handles many online marketing tasks for busy women entrepreneurs, like you!

Need to learn how and what to outsource specifically? Try Outsource Weekly

Twitter: @buckeyeva

Facebook: Buckeye V.A.

Article Marketing is when a business owner writes articles on the topic of their expertise in order to educate and inform their customers and/or clients.

The benefits of article marketing include:

• A way to establish yourself as an authority in your field by sharing your knowledge
• A simple way to earn some backlinks from related content by submitting to article directories
• Great way to get your name and or company name as a recognizable thing in your field, the beginnings of a branding plan
• Draws your target market to your website looking for exactly what you have – a good way to drive free traffic to your blog or webpage
• Highly informative articles without giving away too many of your tips and secrets, so they come to your website looking for more information or advice from you on the topic
• A way to get free press and be heard by millions of people every day – puts your content on other people’s websites and drives traffic right to you
• A basic approach towards both advertising and link building for your company

So there you have it, the foundation for your article marketing strategy. Just knowing the benefits of  marketing your business (and products) with  article’s can give you incentive to create a marketing strategy that includes articles.

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Stephanie Fish, owner of Buckeye V.A., handles many online marketing tasks for busy women entrepreneurs, like you!

Need to learn how and what to outsource specifically? Try Outsource Weekly

Twitter: @buckeyeva

Facebook: Buckeye V.A.

a way of establishing yourself as an authority in your field by sharing your knowledge

The goal of any business is to make money. And, we’re not just talking about the short term but long term goals of increased revenue. To that end, many business owners are still doing business the ‘old way’ – trying to run the entire business themselves.

Owning your business is a wonderful freedom, but it is that same freedom that can bound you to your computer. There is a solution to this bondage, that is, to outsource. Your business coach has told you that you need to find a virtual assistant so what’s holding you back?

Are you intimidated by outsourcing to someone that you have never officially met? Do you think your budget doesn’t afford it?

I encourage you to talk to a virtual assistant or business coach about the issues that are holding you back from reaching your own success.

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Stephanie Fish, owner of Buckeye V.A., handles many online marketing tasks for busy women entrepreneurs, like you! Contact me today to discuss your online marketing needs.

Have you ever been out of the office when a great idea for your next article, comes to mind? I know, personally, the best article ideas hit me when I’m out walking or watching my children play sports. It was not always convenient for me to find a pen and a tablet to write my article….besides, who wants to write the same article 2 times? Once on paper then again on the computer? Not me!

My solution?  Make use of my Google Voice (free) phone number! I call myself and record my article, then when I have time to listen to my audio- article, I transcribe it. Walla!  No more writers block, no more forgetting my next article….instant solution!

To your success! Stephanie

I invite you to signup for my marketing mailing list. If you are looking to outsource your online marketing, please contact me today!

Web traffic is the amount of data sent and received by visitors to your website. You can measure your web traffic by:

• the increase of subscribers you have on your mailing list and/or RSS Feed
• increase in the sales of your product
• inquiries about your services

There are also some technical ways to measure your Web Traffic, such as:

• search engine page ranking
• analyzed via your hosting Cpanel

Web traffic, you know you need it to succeed online. If you own an online business then you probably have noticed that the more web traffic you get, the more likely you are to sell your product or service. You probably know that, in order to, get the web traffic you desire, you need to market your business.

Here are 5 simple tasks that can help you increase your web traffic.

1. Article Submissions
2. Press Release Submissions
3. Guest Blogging
4. Social Media interaction
5. Give-a-ways

FYI: All 5 of these tasks can be outsourced to a publicity virtual assistant.

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Stephanie Fish, owner of Buckeye V.A., a publicity and online marketing assistant, helps busy online business owners with a variety of tasks. You can find more resources and information on her website at Buckeye V.A. and Buckeye V.A. Resources

Thank you to all of my clients who have taken advantage of this one-time deal!

The June special is no longer being offered.

To your success!

Steph

1. I will keep your submissions in a spreadsheet
2. Update your article directory profiles (you provide the newest picture,Bio, Social Media usernames)

This special is good for the first 10 people and will end on JUNE 14, 2010, so please act fast!

$40 June Special-Articles

Thank you and good luck with your summer article marketing!

Stephanie

P.S. This offer expires on JUNE 14, 2010. Don’t miss out on your chance to market your business with article marketing at an extremely low rate!

P.S.S. If this offer is not something you need at this time, please forward to your business friends.