• Creator – responsible for creating and editing content. Your company can outsource your video and audio content to a  transcriptionist. Do you have podcast or television interviews that are full of great content, just waiting to be transcribed?
• Editor – responsible for tuning the content message and the style of delivery, including translation and localization. Your content can be formatted into a variety of information products such as: e-books, checklists, brochures, articles, and even blog posts.
• Publisher – responsible for releasing the content for use. Your marketing manager can schedule the publishing of your content to a variety of outlets, such as: article directories, your company blog, social media accounts and scribd.com.
• Administrator – responsible for managing access permissions to folders and files, usually accomplished by assigning access rights to user groups or roles. Admins may also assist and support users in various ways. When a company delegates to a team, they often use a project management system such as Dropbox.com or Basecamphq.com, this allows the entire team to access the projects and helps everyone stay on schedule.
• Consumer, viewer or guest- the person who reads or otherwise takes in content after it is published or shared. Your marketing manager can setup a system that invites and captures testimonials about your product or service. By adding testimonials to your marketing material will allow you to build trust with others.

When your company needs a content manager, many professionals look for a virtual assistant, knowing what exactly needs to be delegated and who to delegate too is another story.

A Virtual Marketing Manager, in many cases, can handle every detail of your company’s content management system.

Contact Stephanie to schedule a Free 20 minute consultation today!

*Worked cited: Wikipedia.com

Yes, another parody to “12 Days of Christmas”

So here goes!

On the 1st Day of Christmas my business gave to me “a skyrocketing internet bill”

On the 2nd Day of Christmas my business gave to me “2 BNI networking opportunities”

On the 3rd Day of Christmas my business gave to me “3 guest blogging opportunities”

On the 4th Day of Christmas my business gave to me “4 successful mentors”

On the 5th Day of Christmas my business gave to me “5 creative outlets”

On the 6th Day of Christmas my business gave to me “6  years of internet marketing experience”

On the 7th Day of Christmas my business gave to me “7  days a week to work anytime I want”

On the 8th Day of Christmas my business gave to me “8 (not so little anymore) feet to keep me focused”

On the 9th Day of Christmas my business gave to me “9 skills to market”

On the 1oth Day of Christmas my business gave to me “10 available hours to work”

On the 11th Day of Christmas my business gave to me “11 mommy blogging friends”

On the 12th Day of Christmas my business gave to me “12 months of blessings”

As a Busy Online Entrepreneur that is trying to market your online business by yourself? Maybe you already have an internet marketing checklist complete with your  daily to-do list, and perhaps, you might even have a personalized editorial calendar that will help you showcase your newest product to your social media friends.

Are you struggling to market your online business in a strategic, profitable way?

When you are trying to juggle the production of your videos, the content of your blog and the updating of your social media fans, you realize that there isn’t enough hours to your day. Is there a solution to this “internet marketing insanity”?

Insanity- doing the same things over and over again expecting different results.

What is the Answer for this Internet Marketing Insanity?

Outsourcing to an experienced publicity virtual assistant is one way to stop the internet marketing insanity that you may be feeling as you try to daily market your online business.

Insanity- Trying something once and giving up

Plan for Success!

When you realize that you can’t market your business while trying to build relationships, then it’s time for you to contact a publicity virtual assistant.

Plan out your online business marketing strategy. You need to include the following:

1. Consistent Article Distribution
2. Press Release Distribution
3. Social Media Announcements
4. Product Release Announcements
5. Editorial Calendar
   
6. Blog Content and Updating (I only use and recommend WordPress)
7. Video Teachings
8. Audio/Podcast/Teleseminars
   

Blogs are popular and needful for getting your message out in a big way. You can build a blog for free (not recommended for the serious online business owner) and start adding content, but what goes does that do if no one is reading it?

I read some where that 1/2 of the blogs online fail to convert readers to buyers. Why do you think that is? And how can you make sure that you aren’t one of them? Blogging takes time, work, dedication and consistency. If you can’t commit to this type of business structure, fact is you may just not see the success you want.

Let’s jump right in to my list of 10 Blogging Ideas to Generate Traffic

• Fresh Content- no one wants to visit a blog day after day and see the same posts. Update your blog content at least twice a week. This will be easier if you write several posts ahead of time and schedule them at the appropriate time.

• Article Marketing- the niche you’ve chosen for your blog is one that interests you. If it is interesting you will spend more time writing for it. When you create your blog content why not turn it into an article and have your virtual assistant distribute it to your niche directories.

• Social Networking- these sites include Twitter, LinkedIn and Facebook and they are there for you to make connections. Connecting with your target readers and clients are much easier thanks to the variety of social networks.

• Viral Marketing- this is very important! You are going to want to share your blog online and offline. Talk to your online and offline friends, fans and family. Make sure to include your blog url on all of your printed  materials.

• Use RSS Feeds- RSS stands for “Really Simple Syndication”. Readers can subscribe to your feed and get email updates when new content is posted. It is an easy way for them to keep up with your blog without spending all day online.

• Submit your blog to Search Engines- doing this allows your blog to be ranked. Google and Yahoo! are two of the most popular search engines you want to crawl your blog pages.

• Joining Forums-as a blogger you are a budding entrepreneur. Right now you are marketing yourself to find traffic and then profit. Find the forums that your target readers & clients frequent then be active!

• Visit other blogs – When someone comments on your blog be sure to visit their blog and leave a comment thanking them for visiting and commenting on yours. You could also request to be a guest blogger on someone else’s blog.

• SEO Marketing- Use relevant keywords that your target readers are using. Spend some time researching the keyword phrases that are popular in your niche.

• Social Bookmarking- this is my favorite tool to use on my clients blog content! You’ve taken so much time and energy writing a new blog post so the right ‘eyes’ can see it, why not take an extra few minutes to share your content with others?

Using any of the these ideas will start moving traffic in your direction and build readership. Be patient, consistent and offer value.

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Stephanie provides Online Business Management services for published authors who are struggling to organize and grow their online presence.

Marketing with Articles

Did you know that article marketing can bring targeted traffic to your website? You want targeted traffic to grow your subscriber list, sell your products and/or services.

Visit my website for more Article Marketing Tips Buckeye VA

In the past few years I’ve learned a thing or two about purposeful marketing and I wanted to share this with you.

I can remember when I opened my first website, I thought for sure that I would have visitors on a daily basis, to my surprise that didn’t happen! It wasn’t until several months later, that I learned why no one came to my website.

Here’s what I learned:

• You can have a fully stocked, incredible website but if the search engines aren’t pulling your website up when people are using your keywords, then you’re not going to get the results you want.
• You need to know what keywords and keyword phrases are, why you need them and where to place them.
• Once you place your keywords on all your pages, titles and product descriptions you need to do some SERIOUS marketing.

Get out your Target and Arrow, Let the Fun Begin!

ARROW = articles
BULLS EYE = website visitors.
By writing educational, quality articles full of great content and submitting those articles on a regular basis, you may achieve the business growth you desire.

You can easily outsource the writing and submission of articles for your business, should you not have the time or desire to do this important business task yourself.

The secret to great results it CONSISTENCY!

Please contact me, Stephanie, if you are looking to outsource your article marketing, press release marketing or SEO business tasks.

Feel free to pass this newsletter to your friends

I look forward to talking with you,
Stephanie Fish
Buckeye V.A.

http://www.buckeyeva.com

buckeyeva@gmail.com

Have you ever wondered how other published authors are getting noticed online quicker than others? The answer to that question may surprise!

Sometimes it seems that authors that write about the same subject matter as yourself seem to be getting picked up by media and online circles of influence in a matter of weeks, as to months, this success can be in part of outsourcing to a virtual marketing assistant.

What is a virtual assistant?

The standard definition of a Virtual Assistant (VA) according to Wikipedia is: an entrepreneur who provides professional administrative, technical, or creative assistance to clients from a home office.” Virtual Assistants work as independent contractors which enables them to work for a variety of different businesses charging for only the time they are actually working on a specific project. VAs use technology to perform these tasks remotely from an office, most of the time a home office. There are VA teams and companies who contract with many VAs as sort of employment agencies working with VAs.

As a business owner you can hire either a VA Team, a VA Company, or an individual VA to perform many different tasks without providing equipment, office space, or training, all without the expense of paying for healthcare, benefits, and taxes. Instead, you just pay your VA an hourly rate that you both agree upon for the tasks they do for you and you’re done. You can hire all types of people to work as a Virtual Assistant they do not only provide administrative support as some people may think. Virtual Assistants can be so much more such as:

Business Manager–

You can hire an online business manager to be responsible for contracting with other virtual contractors, organizing your schedule, and coordinating the work to be done on your behalf by others. An online business manager works virtually to assist you in managing your business, no corporate office needed.

Receptionist –

With the right technology in place you can have your calls forwarded to a virtual assistant who specializes in being a receptionist. You only pay for time spent on task, not on time the VA is not on the phone tending to calls. This can save you a lot of money over a traditional receptionist. Plus, you don’t need an actual office to need a virtual receptionist. If you take many calls that are constantly interrupting your day, a virtual receptionist can alleviate this problem.

Technical Support–

A VA who is trained in various types of technology can offer remote technical assistance by using technology such as GoToMyPC, Webex PC, and others. The VA can use this service to sign on to your computer in order to fix issues with your technology, no need to come to your office and no need to get out of your PJ’s. In addition, a VA trained in web design or with the tools of web design like WordPress can update your blog and website as needed.

Article Marketing Support-

Some Virtual Assistants specialize in article marketing tasks such as editing and formatting articles and posting them on article marketing websites on your behalf. This is a very tedious task that many virtual assistants provide to business owners that will add tremendously to your return on investment if completed on a regular basis.

Administrative Support-

Most VAs while they likely focus on one of the specific niches mentioned above provide some form of administrative support such as editing, word processing, proofreading, calendar management, organization and other typical “secretary” focused tasks as well. A VA can add products to your online shopping cart system, add blog posts to your blog, gather data from your metrics, compile into a report and help you stay on task.

As you see, a Virtual Assistant can wear many hats and be contracted with in many forms from a VA team, a VA company to individual virtual assistants who work from their home office. The only thing you need to do is create an advertisement that will attract the type of virtual assistant or assistants that you need.

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Stephanie Fish, owner of Buckeye V.A. is currently accepting new clients. If you need office support without the burden of in-house staffer, contact Stephanie today!

1. Increase your website ranking
2. Increase your newsletter subscribers, social media followers and fans
3. Increase   the sales of your books and coaching program

Why not put together a list of about 5 keywords and phrases that your target reader might be using when they go to the search engine looking up the topic that you serve. For example: if you are selling a book on the topic of internet marketing for moms, you might want to place yourself in that persons shoes. By playing the part of your target reader, you should be able to come up with a list in a few short minutes.

Once you have your list of keywords, you can write a blog post around that topic, then use those keywords in the ‘tags’ area (if you’re using WordPress format for your blog.) That’s just the beginning- you can use the keywords in your audios, videos, building a list of fans and followers, ect.

Have questions? Looking for a virtual marketing assistant? Contact Stephanie for a free 20 minute phone consultant to find out whether or not I can help you.

Today’s blog post is another quick tip. It’s for the life coaches, authors, speakers and business coaches out there. I know that you are probably busy trying to book webinars, teleseminars and live speaking events and that is a very time consuming task.

The majority of you have already outsourced that type of research to your virtual assistant, if you haven’t then I highly recommend you do that and that will give you aleast 3 hours a week free to you can work on something else.

But another idea that will help you grow your business is basically around content. You already know that websites have to have fresh content; if it’s not daily then it has to be atleast 2 or 3 times per week. Now that doesn’t mean that you have to write a 500 word article every single time. But you can also invite a guest blogger to submit unused material that they have personally written and allow them to have a link back to their own website. Allow them to place it in their Bio.

Another idea would be to call and record your message and have your virtual assistant take it from there. Now if this is something you would like to learn more about or look further into, I welcome you to contact me, stephanie(at)buckeyeva.com and you can go to buckeyeva.com and click the contact tab at the top and send me an email that way.

I would love to be able to give you a content solution for your busy growing business.

Have a great day! Bye

When you invest in your business its quite possible to over look the value of having your own ‘go-to’ virtual transcriptionist. By outsourcing the transcription of your audio and video (including your live event recordings) you are in essence providing fresh content that can be used in 3 ways:

1. Info-products- Use your own words to create reports, books, landing pages
2. Mailing List- Add your transcribed words and create freebies such as: e-reports and e-books
3. Interviews- Take your transcribed audio or video content and submit it to online interview opportunities

Let’s not forget your that your transcribed words can be used for your social media marketing,  blog and website content, you know how the search engines love fresh, relavent content!  Your virtual assistant can pull information from your transcribed products and create articles to submit to directories to increase your webtraffic.

Here are the 2 most popular mediums to send your virtual assistant to transcribe for you:

• Audio- Record your next article or chapter of your book and send it to your virtual assistant to transcribe. Let her know what format you would like it to be returned to such as: blog post, website package page, letter, ect.
• Video- Whether you are publishing your own video or have a segment on a television show, your virtual assistant can transcribe the content and send it back to you.

Transcription outsourcing can give you valuable content using your own words that will help you stand out in the crowd and saves you time, time that can be spent with your family and other business building activities.

Buckeye V.A. can create your business video slideshow using  animoto.com services.

You are invited to contact Stephanie Fish for a free 20 minute consultantation to discuss your publicity virtual assistant needs.

A social media manager takes your message and spreads  it around the viral world, in places such as: Youtube.com, Facebook, Twitter and LinkedIn…just to name a few.

One thing that makes a social media manager a ‘must-have’ addition to your virtual assistant team is the fact that she is able to keep your message clear, concise and in front of your clients in a non-spammy way, not only does this help you become the ‘go after expert’, but also saves you time and money.  After all, time is money and making sure you’re spending it on your target tasks is a great asset to your business budget.

So Ask Yourself, “Do I Need a Social Media Manager”?

• Are you sporadically communicating with your fans and followers?
• Are you only sending out links and not contributing to conversations?
• Did you just find an interview request  in your inbox or tweet stream that was dated over two weeks ago?
• Has the growth of your followers grown stagnant?

If you answered ‘yes’ to any of these questions, then you may need a social media manager!

Preparing for Your Initial Contact with a Social Media Manager

1. Have any questions written down so you can stay focused  on finding out how she can help you.

2. Keep your social media account information in 1 location, perhaps a spreadsheet or content management area so your assistant has access to it as needed.

3. Schedule a time to meet with your potential social media manager to discuss what is and is not currently working for your social media plan.

By assessing your business message and how you’re spending  your time, you’ll be able to tell whether or not your business can benefit by outsourcing to a social media manager.

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Stephanie Fish, owner of BuckeyeVA provides online marketing assistance to busy professional small business owners and entrepreneurs. Stephanie helps many business owners get their message out by means of social media by using smart marketing techniques.

Need a Social Media Manager? Contact Stephanie today!