As if running an offline business wasn’t enough work, the internet came along and added more expectations of you and your business. As a professional business owner you know that every day that you don’t have a website is another day that your business is over-looked by a potential client who is searching online for a solution to their problem, and to make it a little bit more upsetting, if you aren’t online, then that means your competitor up the road is. So guess who gets the office call and possibly the sale? It’s not going to be you!
Knowing that your brick and mortar business should have an online presence isn’t enough, you have to act on that knowledge. Knowing who to turn to in order to get you started on line with a professional, easy to manage website, is yet another obstacle.
SOAP- 4 actions you can take today in order to get online:
- Search- Make the search engines your friend. It doesn’t matter which search engine you use, just pick one to get started. You will want to type in “your website topic” virtual assistant, into the search engine; this should give you a nice listing of assistants that you can contact. Now you are going to take that list and visit their websites. Most (virtual assistants) VA’s offer a free consultation so be sure to take them up on that offer.
- Outsource- Before you contact any virtual assistant, make sure you have made up your mind once and for all that you are going to outsource. If you are still on the fence about taking this business step, then you may need to speak with a business coach. If you do not have or own your website, then start with outsourcing the setup. If you are happy with your website but need to spread the word to past,current and potential clients, then you will want to outsource your marketing.
- Action- Now that you have decided to outsource to a virtual assistant, don’t let procrastination set-in! A successful outsourcing relationship starts with taking action. After you have found a virtual assistant that is willing to help you with your online business, you may also find it beneficial to have a business coach help you define your goals.
- Plan- To communicate with your virtual assistant on a regular basis and don’t be afraid to share your plans and goals for your online business. If you’ve been doing all of your own website updating or business marketing, let your assistant know what has and has not worked for you. Also, you might want to plan on working with a business coach since they are able to help you clearly define your online business goals.
Remember, the success of your online business lays in your hands. It’s up to you to know your schedule and to plan for success. One way to increase your change of online success is to search for an assistant, decide to outsource, take action, and plan sharing your website goals.
Stephanie Fish, CEO of Buckeye V.A., Ohio-based professional social media management and marketing business. Providing online marketing services for professional business owners, such as: life coaches, authors and offline companies. Do you know the importance of having an internet presence to meet the needs of your clients and the media? Stephanie provides free online marketing strategies, tips and checklists to her website visitors, while you’re there be sure to sign-up for my free marketing ezine list.