- Creator – responsible for creating and editing content. Your company can outsource your video and audio content to a transcriptionist. Do you have podcast or television interviews that are full of great content, just waiting to be transcribed?
- Editor – responsible for tuning the content message and the style of delivery, including translation and localization. Your content can be formatted into a variety of information products such as: e-books, checklists, brochures, articles, and even blog posts.
- Publisher – responsible for releasing the content for use. Your marketing manager can schedule the publishing of your content to a variety of outlets, such as: article directories, your company blog, social media accounts and scribd.com.
- Administrator – responsible for managing access permissions to folders and files, usually accomplished by assigning access rights to user groups or roles. Admins may also assist and support users in various ways. When a company delegates to a team, they often use a project management system such as Dropbox.com or Basecamphq.com, this allows the entire team to access the projects and helps everyone stay on schedule.
- Consumer, viewer or guest- the person who reads or otherwise takes in content after it is published or shared. Your marketing manager can setup a system that invites and captures testimonials about your product or service. By adding testimonials to your marketing material will allow you to build trust with others.
When your company needs a content manager, many professionals look for a virtual assistant, knowing what exactly needs to be delegated and who to delegate too is another story.
A Virtual Marketing Manager, in many cases, can handle every detail of your company’s content management system.
Contact Stephanie to schedule a Free 20 minute consultation today!
*Worked cited: Wikipedia.com