Your website content should have a purpose and a goal and should align with your overall marketing and publicity strategy. (Need help creating your strategy plan? Call me today!). Website content can come in a variety of formats: audio, video, text and printable. Sound a little overwhelming? Let’s break this down a bit, shall we?
Purpose may include:
- Higher website ranking
- Educate your readers
- Increase newsletter subscribers
- Increase referrals
Goals may include:
- Establish credibility
- Boost relationships
Let’s flesh this out…
You are a professional speaker with the goal to increase your expert status in your chosen field. You decide to setup a website, create an info-product and seek speaking engagements. The purpose of your website is to get the word out that you are available to speak and you also provide supplemental products that can be purchased online or during your live event. How will your target market find your website and ultimately grow to know, like and trust YOU? Great question! You will write content that your readers are looking for while searching the internet, if your content is SEO targeted and well written you should have high search engine rankings, in return you will have a flourishing business as a professional speaker.
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