Marketing Tip: Welcome Letter Must-Have’s

Does your business send out ‘Welcome Letters’ to new forum members, clients or customers? If so, here are few important aspects to consider including:

  • Invite your readers to connect with you on your social media accounts, such as: Twitter, Facebook, LinkedIn, Digg and Hub by placing your active links within the body of your email message
  • This is a great time to introduce them to your affiliate program and give them the link to your affiliate page for more information
  • If you have a virtual assistant handling the customer service emails, introduce her at this time and let them know she/he can handle any issues OR place the direct link to your helpdesk ticket system
  • Now’s the time to let your new readers know if you are looking to interview or be interviewed or need a suggestion on a hot topic (make sure you give them credit if you use their suggestions!)

That’s it for now!

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