If you want to beat out your competition, or at least be running next to them; then you need to write and submit press releases.
Your marketing plan needs to include press release submissions, as a virtual assistant I tell my clients you must have a marketing plan (btw, I can help draw one up for your business). If you are scratching your head wondering “what’s a press release” or “where in the world do I get that information!” then I have 2 great resources for you today!
Goody #1: YouTube Video:
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Goody #2: Template: http://docs.google.com/View?docid=dd8nn97m_14dtwrtxgx&hl=en&pageview=1&hgd=1
