Spike says “Listening is not enough”
I stumbled upon a great blog called “Brains on Fire”. At first I thought “what kind of business blog post is this?” It didn’t take but a moment for me to see that it was indeed a great blog post! I love the fact that he reminds us that we have to ‘listen’ past the words being said, but ‘hear’ what’s not being said! Take the time to build a relationship with yourself out of the equation..its not what you customers can do for you, but what you can do for them. I think this type thinking can take time especially if we spend too much time with ‘gurus’ who told us to ‘be the leader’ of our customers/clients.
Doesn’t that type of thinking make the conversation all about ‘me’?
