Marketing Yourself in 2010-Standing Out in the Crowd with a Social Media Manager

Have you ever taken the time to research your niche online? It’s an interesting and grounding experience when you do. Even though you are unique, when you are looking at your niche like the rest of your audience does. like through a Google search, you see that you are not so unique after all. That is, you are not “standing out in the crowd”. There may be one million returns on your niche or you may be on the first page of google, but how will you capture that potential clients attention? Better yet, how will you gain the trust of that person?

There are a few tried and true internet marketing techniques that the experts have been using to reach out to their potential clients, not only for marketing purposes but also to build a relationship. Perhaps, you may find some or all of these tips useful for your business as well.

1. Article Submission – Article marketing works. But make sure they are able to find your article by using your keywords/keyword phrases in your title, first paragraph and Author’s Box. Also, use an unique url in your Bio to invite your readers to a specific area on your website that pertains to that specific article.

2. Press Release Submission – Make sure your Press Release is newsworthy and submitted to only the specific newspapers that your target market readers read. Taking the time to research what your target market reads will bring you a ROI (return on investment).

3. Teleseminars – You have two choices; either host your own or you can send a request letter to some possible Joint Ventures.

4. Networking Online – Create a Facebook Fan Page and make a point to converse with your friends on a regular basis. Build those relationships.

5. Networking Offline – Join your local entrepreneur club, Chamber of Commerce, Toastmasters. Seek speaking opportunities in your community.

6. Newsletters - Share your expertise instead of selling it. Make your newsletter something that your audience wants to read every time you send it.

7. Outsourcing – Have your virtual assistant help you with a campaign, or manage some of your business tasks to help you get and stay on schedule.

8. Podcast Radio - You can host your own podcast and seek to interview others. You can create (or outsource to a virtual assistant) a letter seeking to be interviewed.

9. Video Marketing- Give a testimonial about how your services helped a client or better yet, ask one of your clients to send you a video testimonial! An upcoming event that’s sure to be seen as a must-attend for your clients. Don’t forget to add your opt in page url and perhaps your facebook and twitter connection information.

10. Volunteering- Volunteering in your local community and online gives you an opportunity to build relationships with others that you may not have met otherwise. You may be permitted to wear your business logo attire, which is a great way to market your business.

Each of the above internet marketing techniques should have a call-to-action, meaning, you need to invite your readers to take some type of action to communicate with you. Such call-to-actions can be:

• Leave a comment on your website/blog
• Join your forum
• Share their thoughts about your newsletter
• Connect with you via Social Media
• Buy your products or use your services

The more interaction you have with your readers the more likely they will come to know and trust you enough to become a client and refer you to their colleagues.

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Stephanie Fish, owner of Buckeye V.A. is a social media marketer and online marketing assistant for small business owners who are ready to stand out in the crowd. Stephanie works with life coaches, authors, virtual assistants and work at home parents who want publicity for their online businesses. Being over worked is no fun, try outsourcing to Stephanie to know first hand how freeing it is to outsource your marketing, learn more here http://www.buckeyeva.com/services

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