Buckeye V.A. » article marketing

Article Writing Tip: No Computer Needed?

Stephanie — Thu, 24 Jun 2010 16:45:05 +0000

Have you ever been out of the office when a great idea for your next article, comes to mind? I know, personally, the best article ideas hit me when I’m out walking or watching my children play sports. It was not always convenient for me to find a pen and a tablet to write my article….besides, who wants to write the same article 2 times? Once on paper then again on the computer? Not me!

My solution? Make use of my Google Voice (free) phone number! I call myself and record my article, then when I have time to listen to my audio- article, I transcribe it. Walla! No more writers block, no more forgetting my next article….instant solution!

To your success! Stephanie

I invite you to signup for my marketing mailing list. If you are looking to outsource your online marketing, please contact me today!

Article Marketing:Headlines that will Capture Your Audience

Stephanie — Mon, 22 Mar 2010 13:23:45 +0000

Article marketing is the act writing and submitting quality content that will educate your target market. When writing your article there are a few tips that you will want to incorporate into your article writing to insure you have success with your article marketing campaign.

You have mere seconds to capture a prospect’s attention. One of the single most powerful tools you have to accomplish this task is your headline. There are several keys to a compelling, and selling, headline and a few tips to help you get the job done.

#1 Tap into Your Prospects’ Emotions

According to psychologists our buying decisions are based first and foremost on our emotions. Use headlines which offer your readers a strong emotional benefit or reaction. Some possible emotions are:

For example, The 20-Minute Step that Will Make You a Business Genius taps into readers’ desires to feel smart and powerful.

Other emotions you can tap into are a desire to feel:

1. Attractive
2. Sexy
3. Assertive
4. Confident
5. Energetic
6. Pampered
7. A sense of belonging
8. In control of their own destiny
9. Wealthy
10. Proud
11. Respected
12. Safe

#2 Make it Active

To compel it’s important to use active language – language that shows movement and commands attention.

For example, “Stop Your Sugar Cravings Today With This Simple Step,” is a fine headline however it doesn’t command action nor does it really tap into any emotions. However, “Conquer Your Sugar Cravings With This Simple Step.” Conquer is an active and emotionally powerful word. Readers receive the benefit of feeling powerful and in control and it commands action.

#3 Let Your Reader Know They’re Important

The word YOU is a very powerful word. It let’s your reader’s feel as if you’re talking to them specifically and interested in solving their problems, issues and helping them achieve their desires. Instead of using I, Me or We in your headlines, use You. Using the headline example above compare the two options
“Conquer Your Sugar Cravings With This Simple Step.
“Conquer Sugar Cravings with Our System”

People want to know what’s in it for them and when they can assess that information in the headline, they’re going to be compelled to continue reading your copy and making a purchase.

Here are three more ideas for powerful headlines:

* Make a promise – Earn $1000 a day
* Make it newsworthy – New program guarantees you’ll earn $1000 a day.
* Ask a question – Do you want to ensure your financial future?

Three Simple Steps to Write Headlines That Sell

So now you have some ideas about what types of headlines sell, how do you begin to write those powerful headlines?

Step One – Get to know your audience intimately. What are their hopes, dreams, desires, and problems? Understanding your audience will help you create an emotional and powerful headline directed specifically at your audience.

Step Two – Determine how your products or services are going to make your prospects’ lives better or solve their problems. For example if you sell fitness equipment and your audience struggles with feeling attractive then you can create a headline that highlights a specific benefit your fitness equipment offers to solve that problem.

Step Three – Write ten to twenty, yes twenty, possible headlines. Not only will this give you practice writing compelling headlines, it’ll help you hone in on that perfect headline. And if you think you have a few winners you can always test them for conversion rates to find out which headline is more effective.

Marketing and copywriting experts consider your headline to be the most import element of any effective marketing piece. Take the time to craft a compelling, and selling, headline and you’ll reap the benefits for years to come.

Buckeye V.A. is currently booking clients that are looking to save their time and money by outsourcing to an experienced and professional Social Media Manager and Marketing Assistant. Please contact me today to see if my services are good fit for you or your clients.

PS. If you’re looking for a copywriting course, why not try Copywriting Sweetie Course & Software

Social Media Marketing Assistant? Do I Need One?

Stephanie — Sun, 28 Feb 2010 16:09:35 +0000

How Do I Make Time for Social Media Marketing?

If you’ve been online for the last year, you know how important social media marketing is for your business growth. You also may know that social media marketing takes time, and who has the time?

What if I told you that there is a way to ‘make more time’ in your business schedule for social media marketing? OK, you can’t really ‘make more time’, the secret to making it feel like you’ve made more time is actually found in ‘outsourcing’, specifically to a Social Media Marketing Assistant.

How do I know when it’s time to outsource?

When you’ve reached a point in your business where you do not have the time to personally market your business via the vast array of social media outlets, then its time for you to find a social media marketer. As a social media marketing assistant, I will help you manage your accounts, still allowing you to personally communicate with your target market. As a business owner, you know how important it is to stay in touch with your followers and fans, while still maintaining a balance in your business.

As a social media manager and publicity assistant, I can be the extra hands and eyes for you and your business social media marketing needs. I welcome you to contact me to set up your free 30 minute SKYPE consultation.

Don’t waste anymore of your precious time trying to balance your business marketing, let an experienced social media manager today!

Stephanie Fish, owner of Buckeye V.A. works with serious authors, speakers, life coaches and virtual assistants. Having worked with professional business owners since 2006, Stephanie understands the complex marketing needs of online business owners.

Day 10: Let’s Recap Your Article Marketing “Why”

Stephanie — Mon, 30 Nov 2009 09:28:56 +0000

Congratulations! You made it to: Day # 10 of a 10 day series entitled :

“10 Reasons to Market Your Business with Articles”

Outsourcing (delegating) a minimum of 5 hours of article marketing per month can benefit your business. Perhaps if you have a better understanding behind the “why” you should be marketing your business with articles, then this task will never see the end of your to-do list again.

Day 10: Recap Your Article Marketing “Why”

In the previous 9 days you’ve learned some very powerful “why’s” of article marketing and how it plays an important role in your business. So let’s recap what you’ve read:

You build relationships with potential clients you may not have otherwise met.
You use your article marketing to build trust wit h your readers.
You become known as the “expert” in your chosen field.
You generate publicity.
You gain pre-qualified website traffic.
You feed your “content hungry” target market.
You have the potential to be seen by thousands of people in your target market.
Article marketing allows you to pre-sell your products or services.
You market your business without having to meet face-to-face.
You reap the benefits of continual web traffic for years to come.

My hope was to inform and educate you, the professional business owner, on how powerful article marketing can be for your business. If you market your business on a consistent basis, perhaps as little as 5 hours per month, you should reap the benefits for years to come.

Please contact me, today, for a free 30 minute consultation to see which service you can use for your business needs!

Day 9: Free Advertising Space?

Stephanie — Fri, 27 Nov 2009 09:42:29 +0000

Today is Day #9 of a 10 day series entitled :

“10 Reasons to Market Your Business with Articles”

Day 9: Free Advertising Space?

Once your article is published by an article directory, it should be seen as a living piece. In other words, once a target client reads what you have to say, that person may copy it into their ezine or on their website for their readers to read, that equals to free advertising!

So basically, once you submit that article, its “out there” for all the world to see..over and over and over again! Take this one step further and let your readers know that they can use your article but they have to leave it “as is” and not change it in anyway (this info can go in your resource box.)

Oh, and if you are contacted by someone that has used one of your articles to educate their market, make sure to thank them! Virtual hand shakes can go far.

Please contact me, today, for a free 30 minute consultation to see which service your business needs

Day 8: Pre-Sell Your Services or Products

Stephanie — Thu, 26 Nov 2009 09:29:28 +0000

Today is Day # 8 of a 10 day series entitled :

“10 Reasons to Market Your Business with Articles”

Day 8: Pre-Sell Your Services or Products

Article marketing allows you to pre-sell your products or services. You don’t even have to meet face-to-face in order to sell your business. By article marketing on a consistent basis, your message will be read by your potential clients. Those potential clients then follow the link in your resource box, come to your website and hopefully sign-up for your mailing list. Maybe they will also contact you for more information about your product or service and want to place an order. You never know who is going to pick-up your article!

Please contact me, today, for a free 30 minute consultation to see which service your business needs!

Day 7: I Spy!

Stephanie — Wed, 25 Nov 2009 09:37:28 +0000

Today is Day # 7 of a 10 day series entitled :

“10 Reasons to Market Your Business with Articles”

Day 7: I Spy!

Are you and your potential clients playing “I Spy”? Can your next client find you? Perhaps they are googling your field of expertise, but they can’t find you or your services. Did you know that the more articles you market, the better your search results will be? That could mean, that all of those clients you know that you can help, can’t find you if the search engines can’t find you either. So stop playing “I Spy” and get “found” by your potential clients.

Write that article to educate and inform your next client and win them over!

Day 6: Business Advertising that Works?

Stephanie — Tue, 24 Nov 2009 09:33:08 +0000

Today is Day #3 of a 10 day series entitled :

“10 Reasons to Market Your Business with Articles”

Day 6: Business Advertising that Works?

Not all advertising comes in the form of banners, flash ads or yellow page inserts. Let’s think outside of the “advertising block” for just a moment. Did you know that article marketing IS a way of advertising? Advertising that is mostly free, except that it costs you time. If you are consistent with your article marketing, your potential clients will start to view you as the expert in your field. They will begin to see you as someone that they can trust. Now what other type of advertising will show you as a possible expert in your expertise?

Please contact me, today, for a free 30 minute consultation to see which service your business needs!

Day 5: I Need Leads?

Stephanie — Mon, 23 Nov 2009 09:21:04 +0000

Today is Day #5 of a 10 day series entitled :

“10 Reasons to Market Your Business with Articles”

Day 5: I Need Leads?

Article marketing can bring you leads of quality that are relevant to your specific business needs. Perhaps a potential JV (joint venture) relationship can be started simply by having the right person read one of your articles. This is another reason why you need to have a specific call-to-action in your “Author Bio Box” (a.k.a. resource box). Don’t be afraid to send your readers to a different page than your home page. You can invite your reader to visit any page of your website. Be creative!

Please contact me, today, for a free 30 minute consultation to see which service your business needs!

Day 4: Get Me Exposed!

Stephanie — Fri, 20 Nov 2009 09:58:56 +0000

Today is Day #4 of a 10 day series entitled :

“10 Reasons to Market Your Business with Articles”

Day 4: Get Me Exposed!

Once your article is published, it can easily be seen by thousands of people around the globe. Make sure you include a “call to action” in your author bio area, at the end of each article. This “call to action” should specifically state that you want your potential client to visit your website.

Having your website visited by thousands? Now that’s exposure!

Please contact me, today, for a free 30 minute consultation to see which service your business needs!