Posts Tagged ‘how to’

Marketing to Your Local Community?

I’m guilty! I’ve been so focused on building my online business  for the past 5 years, that I’ve neglected my local community. I didn’t do it on purpose, but rather I got into the mindset that my local community didn’t need me or what I had to offer. Well, I’m here to say that I have seen the light! What about you? Have you been neglecting your local community too? Does your community even know you exist? Is it fair to say there might be a ‘fear’ of telling locals’ about you and your business?

Here’s some suggestions on getting to know your locals’ this year:

  • Join your Chamber of Commerce
  • Seek out networking groups (a.k.a meet ups, coffee talks, mom’s group, etc.)
  • What local mailings does your target market read?
  • Post a professional poster at your target markets shopping area
  • Can you place an ad in the local restaurants menu?
  • Check out that cafe’, everyone stops there for a drink!
  • Join a fundraiser, such as a walk-a-thon or bowling for kids sake. This will show you care for those in need and provides for that much needed person-to-person social drought that work from home persons feel!

Just because you (me too!) work from home doesn’t mean we should ‘become’ part of our home! Get up, Get out and Reach out to those in your community. It will do you and them good.

Good Luck!

Steph

Ways to Stay Connected with Your Customers

Social networking is a great marketing tool when used properly and consistantly. If you new to social networking or haven’t really done anything with it, then here are a few ideas to help you along the way.

Ideas:
*Get to know your customers/clients on personal basis by having a conversation. Don’t be shy to introduce yourself and your business to each new follower/friend. Ask them about their business if it applies.
*Let them know when you’ve added new products.
*Broadcast your current educational blog entry.
*Invite them to be a guest blogger at your blog. This is a great way to help you keep fresh content on your blog plus it gives them a link back to their websites.
*Announce your survey then offer them a discount if they participate.

Just remember to keep a spreadsheet of your accounts, username and password information somewhere other than your hard drive, just incase your computer crashes. I use google docs for my business and my clients, that way the information is always available.

To Your Success!
Stephanie

PS. I’m currently accepting new clients! Let’s Talk :)