BUCKEYE V.A.

Posts Tagged ‘social networking’

Article marketing is the act writing and submitting quality content that will educate your target market. When writing your article there are a few tips that you will want to incorporate into your article writing to insure you have success with your article marketing campaign.

You have mere seconds to capture a prospect’s attention. One of the single most powerful tools you have to accomplish this task is your headline. There are several keys to a compelling, and selling, headline and a few tips to help you get the job done.

#1 Tap into Your Prospects’ Emotions

According to psychologists our buying decisions are based first and foremost on our emotions. Use headlines which offer your readers a strong emotional benefit or reaction. Some possible emotions are:

For example, The 20-Minute Step that Will Make You a Business Genius taps into readers’ desires to feel smart and powerful.

Other emotions you can tap into are a desire to feel:

1. Attractive
2. Sexy
3. Assertive
4. Confident
5. Energetic
6. Pampered
7. A sense of belonging
8. In control of their own destiny
9. Wealthy
10. Proud
11. Respected
12. Safe

#2 Make it Active

To compel it’s important to use active language – language that shows movement and commands attention.

For example, “Stop Your Sugar Cravings Today With This Simple Step,” is a fine headline however it doesn’t command action nor does it really tap into any emotions. However, “Conquer Your Sugar Cravings With This Simple Step.” Conquer is an active and emotionally powerful word. Readers receive the benefit of feeling powerful and in control and it commands action.

#3 Let Your Reader Know They’re Important

The word YOU is a very powerful word. It let’s your reader’s feel as if you’re talking to them specifically and interested in solving their problems, issues and helping them achieve their desires. Instead of using I, Me or We in your headlines, use You. Using the headline example above compare the two options
“Conquer Your Sugar Cravings With This Simple Step.
“Conquer Sugar Cravings with Our System”

People want to know what’s in it for them and when they can assess that information in the headline, they’re going to be compelled to continue reading your copy and making a purchase.

Here are three more ideas for powerful headlines:

* Make a promise – Earn $1000 a day
* Make it newsworthy – New program guarantees you’ll earn $1000 a day.
* Ask a question – Do you want to ensure your financial future?

Three Simple Steps to Write Headlines That Sell

So now you have some ideas about what types of headlines sell, how do you begin to write those powerful headlines?

Step One – Get to know your audience intimately. What are their hopes, dreams, desires, and problems? Understanding your audience will help you create an emotional and powerful headline directed specifically at your audience.

Step Two – Determine how your products or services are going to make your prospects’ lives better or solve their problems. For example if you sell fitness equipment and your audience struggles with feeling attractive then you can create a headline that highlights a specific benefit your fitness equipment offers to solve that problem.

Step Three – Write ten to twenty, yes twenty, possible headlines. Not only will this give you practice writing compelling headlines, it’ll help you hone in on that perfect headline. And if you think you have a few winners you can always test them for conversion rates to find out which headline is more effective.

Marketing and copywriting experts consider your headline to be the most import element of any effective marketing piece. Take the time to craft a compelling, and selling, headline and you’ll reap the benefits for years to come.

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Buckeye V.A. is currently booking clients that are looking to save their time and money by outsourcing to an experienced and professional Social Media Manager and Marketing Assistant. Please contact me today to see if my services are good fit for you or your clients.

PS.  If you’re looking for a copywriting course, why not try Copywriting Sweetie Course & Software

Hi There! Since you are a busy online women business owner, I’ll keep this post short!

Let me start out by asking you “Are you achieving the goals you set out to accomplish this year?”

If the answer is “Not really”, then you need to know the secret of having a successful online business: Outsource Your Marketing!

The internet has changed everything.  Not just where you work your business, but also the way you network your business. When you run an online business you have to learn how to “work” the “net” (network).

Outsourcing your business marketing  tasks such as:

• Facebook Fan Page (creation and management)
• Ning Forum (setup and alterations)
• Twitter account (setup and management)
• Article Marketing
• Press Release Marketing
• Squidoo Lens creation
• Keyword and Phrase Research

These are just a few of the marketing tasks you do not know how to do, care to do on your own, or perhaps you just don’t have the time to spend doing yourself.

What type of online business owners outsource to Buckeye VA? I’m so glad you asked!

• Authors
• Life Coaches
• Virtual Assistants
• Party Planners
• Website Designers
• Chiropractors

I would love to hear from you! Please contact me, Stephanie, today if you are serious about your business marketing success!

Social networking is a great marketing tool when used properly and consistantly. If you new to social networking or haven’t really done anything with it, then here are a few ideas to help you along the way.

Ideas:
*Get to know your customers/clients on personal basis by having a conversation. Don’t be shy to introduce yourself and your business to each new follower/friend. Ask them about their business if it applies.
*Let them know when you’ve added new products.
*Broadcast your current educational blog entry.
*Invite them to be a guest blogger at your blog. This is a great way to help you keep fresh content on your blog plus it gives them a link back to their websites.
*Announce your survey then offer them a discount if they participate.

Just remember to keep a spreadsheet of your accounts, username and password information somewhere other than your hard drive, just incase your computer crashes. I use google docs for my business and my clients, that way the information is always available.

To Your Success!
Stephanie

PS. I’m currently accepting new clients! Let’s Talk

Social networking is all the rage..for good reasons I might add! Not only can you get intouch with past friends and lost relatives but its a great way to educate your target marketing. The best part, the only cost involved is your TIME!

There are literally thousands of social networking sites out there so you’ll want to make sure that you choose wisely since not all networking sites and/or groups are where your target market hangs out.

Here’s a list of my favorite social networks and groups:

TWITTER
FACEBOOK
LINKED IN
PING.FM (Ok, so this really isn’t a social networking site, but it connects ALL of your accounts. I use this to send out announcements only.)

My friend, Regina Baker, is holding another one of her fantastic Networking With A Heart telesimars. Click here!

Remembering why we network and learning how to do it properly is really beneficial to all business owners.

To Your Success~
Stephanie Fish

If you are one of the million small brick-n-mortar businesses looking at ways to reach more customers and to stay in touch with current customers then maybe you should look into blogging. Now, I’m not talking about a “online diary” type of blog, but a custom-made blog that is made to look and work just as a website store.

5 Reasons You Need A Business Blog!

1. COMMUNICATE-Staying in touch with current and prospective customers is so easy when you add an RSS feed and/or ezine signup box.

2. UPDATE-You can update your A WordPress blog that’s being used as a website is so easy to keep update the design and to add content.

3. With a WordPress blog you can easily pre-date your posts, which saves you money spent from having to use an autoresponder.

4.

Yesterday we learned that publicity is getting the public to learn about what you are selling and what benefits they will get from your purchasing your product. Now lets talk about:

 ”How To Get Free Publicity” 

*Submit press releases

* Write articles for your niche market offering your expertise

* Blog your knowledge

* Request to be interviewed on your favorite podcasts

* Setup your own social networking profiles

*Create your own YouTube videos!  

*Outsource the above list to a virtual assistant

As a small business owner it’s your responsibility to communicate the potiental benefits your prospective customer or client will receive when they purchase your product and/or service, you must take the time to educate then, don’t just assume they already know how great your service or product is.

Polite comments are welcome Have a great week, until next time….

To see if Buckeye VA is the right partner for your business please contact me for your free 30 minute consultation at buckeyeva@gmail.com