Target Market?
Are you stuck for new marketing ideas for your handmade product? Let’s go back to the basics of your target market:
- When you’re crafting your product, who do you envision using it?
- What age is your product geared towards?
- Is it for men, women, children, teens, tweens, sports fan, casual dresser, professional, traveler, photographer?
- Is your product for the frugally minded or the no-budget necessary, type of person?
Let’s say your product is a handmade, custom designed watch. You might think that “all mom’s” could use this fantastic watch, but that may not be the case at all. Even though your custom made watch is beautiful and useful to women, a mom that stays home with kids all day and works in the garden, may not want to or care to have, a custom watch. However, a mom that runs a business from home and networks locally with other businesses may indeed want that custom made watch.
One thing I do on a regular basis is envision my target market and picture them actually outsourcing their small business tasks to me. I go as far as including their age, their customers, and what hobbies they enjoy! Just remember, you may have a great product, but it can’t be everything to everyone (this rings true to service providers as well).
Stephanie Fish, owner of Buckeye V.A. enjoys working with authors, life and business coaches, and small business owners at all stages of their business. You’re invited to schedule a free 30 minute consult with me today!
